SHEGLAM New Zealand – Bold, Cruelty-Free Makeup for Kiwi Next-Gen Beauty
Meet SHEGLAM, the viral beauty brand bringing bold, high-performance makeup to New Zealand. From TikTok-famous liquid blushes to long-wear foundations and setting powders. SHEGLAM is a creative universe where you can explore, experiment, and express yourself. They believe in beauty that’s both affordably beautiful and beautifully affordable. Because beauty shouldn't be determined by your budget. Instead, it's defined by YOU - your feedback, your wish list, your desires... and the mark that you want to leave.
WHY SHEGLAM?
- SHEGLAM is redefining what modern beauty looks like — accessible, ethical, and unapologetically expressive. Founded with the belief that everyone deserves to feel glamorous.
- SHEGLAM delivers luxury-quality makeup at affordable prices, making high-impact beauty available to all.
- The brand’s commitment to inclusivity ensures shades and styles that celebrate every skin tone and personality, while its cruelty-free and vegan-friendly formulations uphold a promise of kindness and sustainability.
- Loved by a global community of trendsetters and creators, SHEGLAM transforms everyday routines into moments of creativity, confidence, and self-love.
- 100% cruelty-free and approved by the globally recognised Cruelty Free International Leaping Bunny Programme, meaning no animal testing at any stage of product development.
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The SHEGLAM Range
SHEGLAM Face
SHEGLAM Eyes
SHEGLAM Lips
About SHEGLAM
SHEGLAM was launched in 2019 by beauty-entrepreneur Sylvia Fu as the cosmetics arm of the global fashion platform SHEIN, with a bold mission: to deliver high-quality makeup that is accessible, fun and inclusive. From its inception, the brand focused on breaking down the price barrier in beauty—leveraging SHEIN’s direct-to-consumer infrastructure to offer innovative formulas and trend-driven collections while keeping costs low. Alongside this value-led proposition, SHEGLAM established a strong global presence via social media-driven launches, viral product success, and a rapid expansion into multiple markets. In doing so, SHEGLAM has carved out a place in the modern beauty landscape as a brand bridging affordability, inclusivity and style.
Stock SHEGLAM Today!
Bring the bold, trend-driven world of SHEGLAM to your shelves and give your customers the viral makeup they can’t stop scrolling past! From TikTok-famous liquid blush to long-wear foundations and high-impact palettes, SHEGLAM delivers premium performance without the premium price tag.
Whether you’re a pharmacy, beauty retailer, supermarket or online store, talk to us about ranging SHEGLAM in New Zealand and creating an exciting, high-impact colour cosmetics fixture.
As the official SHEGLAM agent for New Zealand, Zebra International provides retailers with NZ-ready stock and fast supply. Don’t miss your chance to add this high-demand, social-first beauty brand to your range.
Order SHEGLAM for your store today!
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SHEGLAM Stockits
What consumers say about SHEGLAM
SHEGLAM Frequently Asked Questions
Curious about SHEGLAM’s viral products, ingredients or where to get them in New Zealand? Our FAQ covers everything you need to know. Still unsure? Reach out to our team anytime.