Zebra International launched MrBeast’s Feastables chocolate at The Warehouse this week, marking a significant step in expanding the brand’s presence across multiple retail channels.
This strategic collaboration not only enhances our visibility in the market, but also reinforces our commitment to making our brands readily available to consumers throughout New Zealand.
The Partnerships
Milk Chocolate, Milk Crunch, and Peanut Butter flavours of MrBeast’s Feastables, in convenient 35g snack sizes, are now available at checkout in The Warehouse stores nationwide.
This launch would not have been possible without the incredible support from The Warehouse teams, from the category managers to the distribution centre. Their support facilitated Zebra International’s re-entry into The Warehouse.
The Market Media team was also instrumental in supporting this launch, helping us to ensure maximum exposure during the launch period. The team curated an activation package that included display stand space at checkouts across 70 retail stores for 4 weeks.
Additionally, the distribution centres played a crucial role in moving the product efficiently into and out of their facilities, aligning seamlessly with our activation plan.
Engaging with the Community
The Zebra International team enjoyed getting in on the action at their local Warehouse in Papamoa on Tuesday, with Directors Loren and Daryl Schmidt helping to set up in-store displays.
While setting up, they had the opportunity to engage directly with curious customers, sharing insights about MrBeast Feastables and building community connections.
The Stockists
MrBeast Feastables is now more accessible than ever. In addition to The Warehouse, the trending chocolate range is available at major retailers including Woolworths, Pak’nSave, New World and BP, as well as online store International Sweets.
We are incredibly excited about the launch of MrBeast Feastables at The Warehouse and grateful for the collaborative efforts that made this possible. Thank you to all our partners who have played a role in this journey.
Together, we are making MrBeast Feastables an accessible addition to New Zealand’s snack scene.