As the healthy snacking trend grows across New Zealand, many retailers are looking for brands that not only deliver on taste but also cater to health-conscious consumers. The Good Crisp Company (TGCC) is making waves in the snack market, and we’re excited to introduce you to their range of products that are now available in New Zealand through Zebra International. Stocking TGCC’s range could be just the healthy, delicious snack your customers are looking for.
The Good Crisp Company Story
Founded by Matt Parry and his family, TGCC was born out of a desire to provide healthier snack options for families, particularly those looking for better lunchbox snacks. After launching in the USA, the brand quickly gained popularity for offering a stacked chip that tasted great but came without the artificial ingredients often found in other brands.
Matt and his team weren’t the first to make a stacked chip, but they are the first to remove the “junk”— providing a snack free from gluten, GMOs, and artificial colours. The brand’s marketing byline “all taste, no guilt” has been resonating with customers ever since.
The Good Crisp Company vs Pringles
TGCC’s products are naturally compared to Pringles because of their stacked chip format, but that’s where the similarities end. TGCC snacks are made with cleaner, more sustainable ingredients and are free from common allergens like gluten, peanuts, tree nuts, and sesame seeds.
If your customers are looking for a healthier snack option, TGCC delivers. Each chip is crafted without artificial additives, offering a natural taste that doesn’t compromise on flavour. Plus, they’re safe for a range of dietary needs, making them an ideal option for families and health-conscious shoppers.
The New Zealand Launch: Strong Consumer Demand
The Good Crisp Company made its official debut in New Zealand at the Christchurch Food Show in April and Auckland Food Show in July on the Zebra International stand.
We were excited to see that the response was overwhelmingly positive, with consumers who sampled the range praising the taste and appreciating the healthier twist on a classic snack. Gluten-free shoppers, in particular, were thrilled to find a stacked chip option that met their dietary needs.
Flavours include:
- Sour Cream & Chives
- BBQ
- Sea Salt & Vinegar
- Classic Original
- Cheddar Cheese
- Spicy Jalapeno
Each flavour offers a natural, balanced taste that appeals to a wide range of customers. While Cheddar has proven especially popular with children for its rich, cheesy flavour, adult consumers also raved about the natural seasoning and light, crispy texture across the board.
Capitalising on the Healthy Snacking Trend
The demand for healthier, convenient snacks is only growing, particularly as consumers become more aware of dietary requirements and ingredient quality.
According to recent reports in the snack industry, brands that cater to gluten-free, non-GMO, and allergen-free consumers are well-positioned for growth. TGCC’s range fits perfectly into this category, making it a smart addition to any store’s product range.
Where to Find TGCC
TGCC is already on shelves in selected New World and Pak’nSave supermarkets in the South Island, as well as Fresh Choice in the North Island. If you’re looking to introduce a healthy, flavourful option that’s resonating with Kiwi consumers, now is the perfect time to add TGCC to your store and get ahead of your competition.
Stock TGCC Today
Get ahead of the curve by offering your customers a healthier, more sustainable snack option that doesn’t compromise on taste. The Good Crisp Company’s range is sure to be a hit with health-conscious shoppers, families, and those with specific dietary needs.
Ready to stock Good Crisp in your location? Get in touch with the Zebra International team today to learn more about adding these fast-growing snacks to your shelves!