This year’s New Zealand Agricultural Show, held from November 15-17, was an exciting opportunity for LaCroix to connect with consumers and enhance its presence in the New Zealand market.
As the proud importers and representatives of LaCroix in New Zealand, Zebra International led this brand activation to showcase the sparkling water brand to over 115,000 show visitors.
Elevating Brand Presence
LaCroix secured naming rights to the VIP zone at the New Zealand Agricultural Show, placing the brand in the spotlight throughout the three-day extravaganza.
“We strategically positioned LaCroix in a prominent position during one of the country’s largest events,” said Marketing Manager Sharn Roberts.
Zebra International’s promotional efforts were amplified through partnerships with two prominent radio stations: MoreFM and The Breeze.
In the lead-up to the show, The Breeze ran an advertising campaign to reach over 68,000 weekly listeners. Come show day, MoreFM set up a Hydration Station at the event, offering attendees a refreshing LaCroix experience.
These initiatives allowed Zebra International to highlight LaCroix’s refreshing flavours and health-conscious appeal.
Refreshing Choices
LaCroix proudly served as the show’s primary non-alcoholic beverage option, attracting a diverse range of attendees seeking refreshing and healthier drink alternatives.
The response to LaCroix at the New Zealand Agricultural Show was overwhelmingly positive. Many visitors were already familiar with the brand and eager to explore new flavours.
Health-conscious attendees and families with children particularly appreciated the availability of a refreshing, sugar-free option.
From Lime and Passionfruit to Orange and Mango, the flavour selection provided a perfect respite from the heat, appealing to both long-time fans and newcomers to the brand.
Looking Ahead
The success of LaCroix at the New Zealand Agricultural Show has set a strong foundation for the brand’s future in New Zealand.
Zebra International is committed to building on this momentum and further establishing LaCroix as the preferred choice for health-conscious and flavour-seeking consumers across New Zealand.
Watch this space for more exciting brand activations!