Marshmallow Fluff New Zealand

The original marshmallow spread, made by Durkee-Mower since 1920

Marshmallow Fluff is a soft, spoonable marshmallow spread from Durkee-Mower of Lynn, Massachusetts. Spread it on toast, pair it with peanut butter for a Fluffernutter, or use it in baking, s’mores and hot chocolate.

As the official New Zealand distributor for Marshmallow Fluff, Zebra International supplies supermarkets, convenience stores and independent retailers nationwide.

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Jar of Marshmallow Fluff Original on a kitchen bench
Hand holding a jar of Marshmallow Fluff Original beside strawberries, cookies and chocolate

WHY MARSHMALLOW FLUFF?

  • Made by Durkee-Mower since 1920.
  • No preservatives, and no need to refrigerate.
  • The original vanilla marshmallow spread.
  • One jar for breakfast, baking and desserts.
  • Supplied in cartons of 12 jars.
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Marshmallow Fluff Original

Marshmallow Fluff Original 213g jar

Marshmallow Fluff Original12 x 213g

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Marshmallow Fluff Original 213g: key details

Pack213g jar, cartons of 12
Made byDurkee-Mower, Lynn, Massachusetts, USA
FlavourVanilla
StorageNo need to refrigerate

Where to Buy Marshmallow Fluff in New Zealand

Marshmallow Fluff is sold at Woolworths, FreshChoice and selected New World, PAK’nSAVE and Four Square stores in both islands. Ranges vary by store.

In store

  • Woolworths
  • FreshChoice
  • Selected New World, PAK’nSAVE and Four Square stores

Want to stock Marshmallow Fluff? Create a wholesale account and order direct from Zebra International.

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History of Marshmallow Fluff

Fluff began with Archibald Query, who made a marshmallow cream in Somerville, Massachusetts, around 1917. In 1920 H. Allen Durkee and Fred L. Mower bought his recipe for $500 and started making Marshmallow Fluff. They moved into a factory in East Lynn in 1929, and Durkee-Mower still makes Fluff today.
Jar of Marshmallow Fluff Original on a kitchen bench
Marshmallow Fluff Original 213g jar

Stock Marshmallow Fluff Today!

Marshmallow Fluff has been made for over 100 years. Order it by the carton of 12 jars on Upstock, or create a wholesale account to get started.

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Marshmallow Fluff Frequently Asked Questions

Curious about what Marshmallow Fluff is, who makes it or where to buy it in New Zealand? Still unsure? Reach out to our team anytime.