Sweet Baby Ray’s New Zealand

The Sauce is the Boss!

Sweet Baby Ray’s is the American barbecue sauce that started at a Chicago rib cook-off in 1985. The Original BBQ Sauce is sweet, tangy and thick, and the range also includes smoky Hickory & Brown Sugar and a buttery Buffalo wing sauce.

As the official New Zealand distributor for Sweet Baby Ray’s, Zebra International supplies retailers nationwide: Original and Hickory & Brown Sugar BBQ Sauce in 425ml bottles, Buffalo Wing Sauce & Glaze in 474ml bottles, and the 946ml Hickory & Brown Sugar big bottle.

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Sweet Baby Ray’s Original BBQ Sauce bottle with barbecued burnt ends, and the slogan The Sauce Is The Boss!
Sweet Baby Ray’s Buffalo Wing Sauce bottle with chicken wings, celery and a glass of beer

WHY SWEET BABY RAY’S?

  • A barbecue sauce shoppers know, with the motto “The Sauce is the Boss!” on the bottle.
  • Original BBQ Sauce is sweet, tangy and thick; Hickory & Brown Sugar adds hickory smoke; Buffalo Wing Sauce & Glaze is a buttery cayenne and garlic wing sauce.
  • Made for ribs, wings, pulled pork, burgers and dipping.
  • Already on shelf at Woolworths and Foodstuffs stores in both islands.
  • 425ml bottles in cartons of 12, the 474ml Buffalo in cartons of 6, and the 946ml big bottle in cartons of 12.
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The Sweet Baby Ray’s Range

Sweet Baby Ray’s Original BBQ Sauce 425ml bottle

Sweet Baby Ray’s Original BBQ Sauce12 x 425ml

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Sweet Baby Ray’s Hickory & Brown Sugar BBQ Sauce 425ml bottle

Sweet Baby Ray’s Hickory & Brown Sugar BBQ Sauce12 x 425ml

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Sweet Baby Ray’s Buffalo Wing Sauce & Glaze 474ml bottle

Sweet Baby Ray’s Buffalo Wing Sauce & Glaze6 x 474ml

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Sweet Baby Ray’s Hickory & Brown Sugar BBQ Sauce 946ml big bottle

Sweet Baby Ray’s Hickory & Brown Sugar BBQ Sauce – Big Bottle12 x 946ml

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Compare the Sweet Baby Ray’s range

Flavours, bottle sizes and cartons for every Sweet Baby Ray’s line Zebra International supplies in New Zealand.

ProductFlavourBottleCarton
Original BBQ SauceSweet, tangy and thick425ml12
Hickory & Brown Sugar BBQ SauceHickory smoke and brown sugar425ml12
Buffalo Wing Sauce & GlazeCayenne pepper and garlic with a buttery finish474ml6
Hickory & Brown Sugar BBQ Sauce – big bottleHickory smoke and brown sugar946ml12

Where to Buy Sweet Baby Ray’s in New Zealand

Sweet Baby Ray’s 425ml and 474ml bottles are sold at Woolworths and selected New World, PAK’nSAVE and Four Square stores in both islands, and the 946ml big bottle at Costco. The whole range is online at International Sweets. Ranges vary by store.

In store

  • Woolworths
  • Selected New World, PAK’nSAVE and Four Square stores
  • Costco (946ml big bottle)

Want to stock Sweet Baby Ray’s? Create a wholesale account and order direct from Zebra International.

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History of Sweet Baby Ray’s

Sweet Baby Ray’s began in Chicago. In 1985 Larry Raymond, a chef, entered his sweet and tangy barbecue sauce in the Mike Royko Rib-off, then the biggest rib cook-off in the United States, and came second out of about 700 entrants. He named the sauce after his younger brother Dave, who earned the nickname “Sweet Baby Ray” playing basketball on Chicago’s West Side. The brothers started selling the sauce the following year, and the bottles still carry the motto “The Sauce is the Boss!”
Sweet Baby Ray’s Hickory & Brown Sugar BBQ Sauce bottle with bowls of chili
Sweet Baby Ray’s Original BBQ Sauce, Hickory & Brown Sugar BBQ Sauce and Buffalo Wing Sauce bottles

Stock Sweet Baby Ray’s Today!

Give your customers the barbecue sauce they already know. Sweet Baby Ray’s comes in cartons of 12 x 425ml, 6 x 474ml and 12 x 946ml.

Order Sweet Baby Ray’s for your store today!

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Sweet Baby Ray’s Frequently Asked Questions

Curious about the Sweet Baby Ray’s range, where it comes from or where to buy it in New Zealand? Still unsure? Reach out to our team anytime.