Zebra International and Takis® Turn Up the Heat — Officially Launching in Woolworths Stores This February
The wait is over, New Zealand. One of the world’s most talked-about snack brand is finally landing on local shelves. After years of anticipation, Zebra International is proud to announce its official partnership with Takis®, bringing the bold, rolled tortilla chips that have taken the world by storm to Woolworths stores from February 2026.
From viral fame to supermarket shelves, Takis® have become a global sensation — loved for their intense flavour, signature crunch, and unapologetically bold personality. Originating in Mexico, Takis® have transcended borders to become an icon of youth culture, featured across gaming streams, TikTok challenges, and pop culture moments worldwide.
Fueling New Zealand’s Demand for Bold Flavour
New Zealand consumers are craving more from their snacks — bigger flavour, more heat, and authentic international experiences. Gen Z shoppers, in particular, are driving the shift, inspired by global street food trends and the growing love of spice.
While Takis® have appeared in small quantities through unofficial channels, this marks the first-ever brand-supported launch, ensuring every Kiwi can experience the authentic intensity of Takis® right from their local Woolworths.
As Takis’® official partner in Aotearoa, Zebra will lead all aspects of the brand’s local rollout—from distribution and logistics to trade marketing and in-store activations.
Find the Intensity
Launching February 2026, Takis® will hit Woolworths shelves in three bold, fan-favourite flavours:
Fuego – the fiery blend of chilli and lime that started it all.
Dragon Sweet Chili – a daring mix of sweetness and spice.
Intense Nacho – rich, cheesy, and satisfyingly bold with zero heat.
The Countdown Is On
With its nationwide debut, Takis® is set to redefine the New Zealand snack scene — delivering an unmissable combination of heat, flavour, and attitude.
Get ready, New Zealand. You Can’t Hide Your Intensity!
About Takis®
Takis® is the most well-known brand of Barcel, the salty snack division of Grupo Bimbo, the world’s largest baking company with operations in more than 30 countries. Barcel is an exciting, young and fast-growing consumer packaged goods company headquartered in Texas, with a strong presence worldwide. Takis® snacks are not ordinary; they are the most intense snacks in the world. With a wide variety of heat levels — from zero heat to extreme heat — Takis® offers something for every preference, allowing consumers to choose their own expression of intensity.
