What We Do
Importing 
We import more than 200 containers a year, adhering to stringentquality control processes. Our commitment to excellence ensures eachproduct fully complies with the complex FSANZ food safety requirements. Sustainable and ethical sourcing practices are becoming increasingly important, contributing to long-term brandtrust and regulatory compliance.
We pride ourselves on our strong supplier partnerships. These relationships are built on transparency, mutual respect, and a shared commitment to quality. Through close collaboration, we are able to remain agile and responsive to market changes—whether it's navigating disruptions caused by global events or adapting to evolving consumer demands. Strong supplier relationships are essential not only for maintaining consistent supply and product integrity, but also for fostering innovation and ensuring long-term business resilience.
Distribution
In partnership with Cardinal Logistics - our 3PL FMCG only transport specialist - we proudly supply products to over 1,100 retailers across New Zealand, including Woolworths, Foodstuffs, oil channels, Costco, convenience, wholesale, food-service, Cafes and more.
The success of our operations is driven by a combination of agile supply chain management, consistent product availability, and timely delivery ensuring our retail partners can rely on us day in and day out.
Our strong customer partnerships are built on trust, transparency, and collaboration, while our use of advanced technology enables us to streamline operations, enhance forecasting accuracy, and respond rapidly to market demands.
Sales
In the fast-paced FMCG environment, our sales strategy is built on strong, results-driven relationships at both head office and store level.
We combine top-down strategic planning with in-market execution to ensure optimal product availability, visibility, and velocity. Through continuous performance tracking and gap analysis, we identify opportunities for growth, address challenges in real-time, and drive sustained sales performance across all retail channels.
This is all possible with access to 350+ merchandisers nation wide as well as a passionate sale steam covering every corner of New Zealand.
Brand Management
We take a hands-on, strategic approach to brand management, with a strong focus on building and strengthening the brand equity of the products we represent.
Our end-to-end solutions are designed to maximise brand reach and visibility within the market. Each go-to-market plan is grounded in a comprehensive analysis of competitor activity, market gaps, brand positioning, and target audience insights - ensuring every launch is precise, purposeful, and performance-driven.
Retail Marketing
We take a data-driven, insights-led approach to marketing our brands - grounded in a deep understanding of consumer behavior and continuous analysis of brand performance using retailer-sourced data.
This enables us to stay ahead of market trends and proactively tail or our marketing strategies and promotional plans to drive sales and elevate brand visibility.
