The recent Auckland Food Show, a bustling hub of culinary creativity and innovation, provided the perfect platform for Zebra International to showcase our diverse range of food and beverage brands.
Over four action-packed days, we had the opportunity to engage with thousands of food lovers and industry professionals, introducing them to high-quality products from around the globe.
Our presence at this premier event highlighted our commitment to bringing world-class beverages, snacks, and confectionery to the New Zealand market, including Swizzels, Freshpak, The Good Crisp Company, PROBAR, and LaCroix.
Here’s a closer look at the brands we proudly represented during the event:
Swizzels Squashies Sweets
Making its first trade show debut in New Zealand, Swizzels Squashies were an instant hit. Known for their moreish flavour and soft and foamy texture, Squashies bring fun and joy to the everyday. With flavours like Raspberry & Milk and Sour Apple & Cherry, these sweets captivated attendees’ taste buds. As the number 1 sugar confectionery product in the UK, many visitors were excited to see a familiar treat, while others delighted in trying Squashies sweets for the first time. Already available in Foodstuff stores, new buyers also showed keen interest in adding the range to their shelves.
Freshpak Rooibos Tea
Freshpak, South Africa’s top-selling rooibos tea, made its mark at the Auckland Food Show, with visitors praising its rich antioxidant and caffeine-free properties, and naturally sweet flavour. More than 5,000 cups were sampled by a diverse crowd, ranging from loyal fans of the brand to newcomers experiencing rooibos for the first time. This combination of enjoyment and wellness established Freshpak as a standout product.
The Good Crisp Company Snacks
Following its successful Christchurch Food Show appearance in April, The Good Crisp Company continued to win over snack lovers during its Auckland Food Show appearance. The stand was a hive of activity, with visitors eager to sample these guilt-free canister crisps. Free from gluten, GMOs, MSG, and top allergens, The Good Crisp Company offers a healthier snacking option without sacrificing flavour. Popular flavours including Sea Salt & Vinegar, Sour Cream & Chives, and BBQ kept attendees coming back for more, while buyers showed strong interest in adding these crowd-pleasing crisps to their shelves.
PROBAR Fitness Nutrition
PROBAR’s plant-based energy and nutrition products impressed visitors, including the brand’s Bolt energy gummies, protein bars, and meal bars. Its protein bars, in delicious flavours including Chocolate Chip Cookie Dough, were a standout. Packed with 20g of plant-based protein, many attendees were impressed by the high protein content in a plant-based option. PROBAR’s Bolt energy gummies, fortified with B-vitamins and electrolytes, also garnered significant interest by fitness enthusiasts and busy professionals alike.
LaCroix Sparkling Water
As always, LaCroix was a hit, offering refreshing relief to visitors with its array of sparkling water flavours. The newly launched Razz-Cranberry and Limoncello flavours were especially popular, giving everyone a taste of LaCroix’s expanding range. With 0 sugar, sweeteners, or sodium, LaCroix continues to offer a clean and guilt-free beverage option. Available in local supermarkets, LaCroix continues to lead the sparkling water market in New Zealand, with these new flavours further cementing its popularity.
A Successful Showcase
The Auckland Food Show provided an invaluable opportunity to highlight Zebra International’s commitment to bringing the best international products to New Zealand consumers. Business owners and potential buyers expressed positive feedback on our diverse range of high-quality offerings.
Interactive tastings at all our stands allowed visitors to experience our products firsthand, creating a memorable and engaging showcase. This direct interaction with consumers and industry professionals has further solidified our position as a leading importer of premium international food and beverage brands.
As we build on this momentum, Zebra International remains dedicated to growing these brands in New Zealand, ensuring they achieve the recognition and success they enjoy internationally.
Whether you’re looking to expand your product offerings or explore new trends in healthy snacking and beverages, Zebra International is ready to partner with you. Get in touch with us today to learn more about our growing portfolio and how you can bring these world-class products to your customers.