IRN-BRU: The Bold Taste of Scotland
WHY IRN-BRU?
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IRN-BRU offers a truly unique proposition in the crowded soft-drink aisle. Its standout flavour, bright orange colour, and rich Scottish heritage give it instant shelf-impact and exceptional consumer recognition. Backed by a loyal global following and decades of iconic marketing, IRN-BRU delivers:
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A point of difference vs mainstream soft drinks
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High brand recall and strong cultural relevance
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Story-driven marketing that sparks curiosity and conversation
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Repeat purchases driven by nostalgia, flavour, and fan loyalty
Whether you’re a retailer, distributor, or consumer, IRN-BRU stands out for all the right reasons — bold flavour, bold colour, bold identity.
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The Irn-Bru Range
HISTORY OF IRN-BRU
Barr’s IRN-BRU dates back to 1901, when steelworkers rebuilding Glasgow Central Station were turning to beer to stay refreshed on the job. Seeing the need for a better alternative, local soft drink maker A.G. Barr introduced a new energising beverage called Iron Brew.
In 1946, the name evolved to the now-iconic IRN-BRU, and the Scottish-born soft drink has continued to grow in popularity ever since. Made using a secret recipe of 32 flavours, IRN-BRU has stood the test of time and remains deeply woven into Scottish culture. Often referred to as “Scotland’s second national drink” (with whisky taking first place), IRN-BRU remains a global favourite known for its bold taste, bright orange colour, and unforgettable character.
Stock IRN-BRU in New Zealand Today!
Bring the iconic IRN-BRU range to your shelves and give your customers a taste of Scotland’s most legendary soft drink! Famous for its bold orange fizz, unmistakable flavour, and over 120 years of heritage, IRN-BRU delivers instant shelf impact and unforgettable taste.
With popular products like IRN-BRU Original, IRN-BRU Sugar Free, and other global favourites, this bright, energetic brand drives engagement, curiosity, and repeat purchases from loyal fans and first-time buyers alike.
As the exclusive New Zealand distributor, Zebra International proudly imports IRN-BRU directly from Scotland — using the official NZ-compliant formula, ensuring authentic flavour, trusted ingredients, and full regulatory compliance.
Don’t miss your opportunity to stock this world-famous soft drink loved by millions for its bold personality, vibrant colour, and unique taste — a proven top-seller in specialty stores, supermarkets, and beverage retailers.
Order IRN-BRU for your store today!