Well & Truly Crunchies Really Cheesy 10 x 30g

Well & Truly Crunchies Really Cheesy 10 x 30g

Intro
If you’ve ever wanted to snack on a whole block of cheddar (but felt weird about it), these are the socially acceptable way to do exactly that — seriously crunchy, criminally cheesy, and in handy single-serve bags.

Flavour profile
Big, bold cheesy hit upfront (cheddar-style), savoury and moreish with a clean, salty finish — the kind of snack that disappears before you realise the bag’s empty.

Why it sells

• Proper cheese flavour without being heavy — and positioned as 40% less fat (great for “better snack” shoppers who still want indulgent taste).

• Single-serve 30g bags = easy add-on at checkout, lunchbox, road trips, office snack drawers.

• Strong “fun” brand voice that stands out on shelf and online.

Merchandising / serve tips

• Best placed in impulse: counter, clip strips, lunchbox zone, and “better snacking” bays.

• Great for meal deals (sandwich + drink + snack) or office snack box bundles.

• Cross-sell with: soft drinks, sparkling water, beer/cider, and deli dips.

Product details

• Product name: Well & Truly Crunchies Really Cheesy

• Pack size: 10 × 30g single bags

• Type: Cheesy seasoned corn snack

• Ingredients: Corn, sunflower oil, whey powder, salt, cheese powder, milk powder, buttermilk powder, natural flavouring

• Allergens: Contains milk. May contain traces of soya, peanuts & mustard